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Profile

About Me

I’m Madison Perron, a marketing and web professional with a passion for creating meaningful digital experiences that connect people and brands. My background spans marketing, front-end web development, digital marketing, and project coordination, allowing me to bridge creative ideas with strategic execution. I’ve managed websites, campaigns, and collaborative projects that align brand goals with user needs, ensuring every initiative is efficient, engaging, and results-driven.

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​I love the process of turning ideas into something real — organizing the moving parts, connecting the right people, and watching a project come together. My strengths lie in coordination, communication, and problem-solving, which allow me to balance creativity with structure. I’m passionate about creating digital experiences that not only look great but deliver meaningful results for brands and their audiences.

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Outside of work, I enjoy spending time with my family and being outdoors — whether it’s exploring new trails, relaxing by the water, or simply taking time to recharge. I believe creativity thrives when there’s balance, and I’m always seeking new ways to learn, grow, and bring fresh ideas to my work.

Image by Christopher Stites

Expertise

Marketing Coordination | Project & Product Management | Web Development | Campaign Optimization | Brand Strategy | Analytics

Experience

Front-End Web Developer Marketing -AutoCanada 

2021 - present

  •  Manage and optimize dealership websites across a large, multi-brand automotive organization, ensuring brand consistency, usability, and strong user engagement.

  • Develop and maintain campaign landing pages using HTML and CSS to support marketing initiatives, promotions, and lead generation.

  • Collaborate with internal marketing teams and dealership stakeholders to coordinate digital assets, timelines, and campaign execution.

  • Work closely with external vendors and platform partners to implement website updates, campaign requirements, and technical enhancements.

  • Continuously improve website performance and user experience through quality assurance, testing, and alignment with marketing and business goals.

Digital/Marketing Associate - Corral AI

2018-2025 - Part Time

  • ​Supported brand development by creating high-fidelity website mockups aligned with company goals, visual guidelines, and user experience best practices.

  • Supported IT and technical tasks, including troubleshooting platform issues, assisting with internal training, and contributing to AI model testing and refinement.

  • Designed and published digital graphics for company showcases and digital advertising to increase brand awareness and customer engagement.

  • Assisted marketing initiatives related to product development and innovation by coordinating assets and supporting cross-functional collaboration.

  • Helped organize marketing and product-related tasks by tracking deliverables, supporting internal processes, and ensuring timely execution of initiatives.

Education & Certificates

01/2022 - 08/2025

Project Management | Bachelor of Technology

NAIT

September 2025

Digital Marketing & E-commerce Certificate

Google

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09/2018 - 05/2021

Computer Software Development | Digital Media and IT 

NAIT

Tools

Adobe Photoshop

Canva

Figma

Asana

Google Analytics

Wordpress

© 2025 by Madison Perron

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